The CFIA exhibition just revealed the major food trends for tomorrow.
1 – URBAN FOOD ADVENTURE
Today, more than half of the people are urban. They want more home delivery. In the coming years, more than 50% of the products will be delivered.
2 – SNACKING IS DINING
Twenty years ago, people spent 1:30 for lunch in France (against 15 minutes in the UK). Now it’s only 22 minutes. Snacking is growing and affects 76% of consumers worldwide.
3 – SUPERFOOD TO THE RESCUE !
61% of global consumers are looking for healthier but more nutritious alternatives. They do not want empty calories. In response, we see the success of superfoods: superfruits, old and forgotten vegetables, nuts.
Consumers want a balanced, healthy snacking: with less sugars, less calories, less fat, more natural, organic, homemade, high in protein. Like dry fruits for instance. The new packaging provides better pre-emption so that the consumer can walk and eat at the same time.
4 – EXPLORE YOUR FOOD
Producers try to respond to the desire of “curiosity” of the consumers who wish to test new things: new textures, new aromas …
5 – THE AFTER EIGHT TREAT
Snacking in the evening, after supper, is becoming trendy.
6 – MEANINGFULL FOOD
Millennials want practical products and meaningful. Consuming becomes an act of commitment (towards nature, environmental issues).
7 – INSTAGRAMMABLE FOOD
Millennials are looking for visually interesting products that they can “instagrammate”.
8 – BE THE FIRST TO EAT
People are looking for innovative products, new experiences, unexplored.
9 – CLEAN LABELLING
The “Clean Label” approach responds to a
growing mistrust of consumers towards ready-made products. The process consists
of making the label of the products more intelligible, and in particular its
composition.
Manufacturers focus on simplifying labels, with
color coding, and eliminating complex ingredients, such as additives, flavor
enhancers, dyes whose names are coded.
The Clean Label implicitly leads to a
simplification of the recipes and to the privileged use of natural products,
easily identifiable.
10 – FIFTY SHADES OF GREEN
Green is everywhere. Consumers associate green with nature, with health. Green vegetables are available in all product lines, including desserts, and this trend continues to grow.